UK · Nature photography, worn

Wearthe wild.

Limited, numbered drops of clothing printed with nature photography. Small runs sized by pre-orders, with a share going to charity.

Shop Drop 01 See how it is made

06:41 Sunrise

Every drop begins before the light.

Scroll to raise the sun

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Spot it.

Every piece starts outside, with a camera, long before the day begins. The light decides what is worth keeping.

Capture it.

One frame. Shutter, flash, done. The photograph is the design, with nothing added and nothing faked.

Wear it.

That frame lands on the chest of something you will wear straight back outdoors. Numbered, and made in small runs.

Sell it.

Pre-orders come in, the run is sized, and every piece is folded, boxed and posted with its number on the label.

Highland Mist Tee · Edition of 50

Packed, numbered and posted

Focusing

f/81/250ISO 100Frame 0048

Drop 01 · Pre-order

Six pieces.
One landscape each.

Each design is a single photograph, printed edge to edge on the chest. Zoom in on any piece, pick a colour, then reserve it before the run is sized.

Hover over the piece to magnifyTap the magnifier, then drag your finger over the image to magnify

Move over to zoom

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Drop 01 · Pre-orders open

Every pre-order
sizes the run.

Small numbered runs, made once. Reserve yours and the run is sized to match, so nothing is made for the bin and nothing is left on a shelf.

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Reserve a piece

0of 50 claimed

31Reserved so far

50Minimum run

100Bigger run

150New colourway

The collection

Out before
the light.

What we stand for

Photographed outside.
Made to be worn outside.

Eco friendly by design

Small runs sized by pre-orders mean less waste at the source, before a single piece is printed.

A share goes to charity

Part of what each drop makes is given to causes that protect the places in the photographs.

One photograph, one piece

Every design is a real photograph taken outdoors. No stock imagery, no filler, and no two drops the same.

First access

Get the drop before it drops.

Choose your first landscape and piece, and your pass fills in as you go. One email when pre-orders open. Nothing else.